It’s Super Bowl season, and big brands are coming out with their Super Bowl ads. Microsoft is one of the latest companies to release its Super Bowl ad, and it’s focused entirely on accessibility.

The ad highlights Microsoft’s Xbox Adaptive Controller, a special Xbox controller that is built to let almost anyone play games on the Xbox One. Xbox Adaptive Controller was probably one of the biggest work on accessibility from Microsoft, highlighting the company’s continued commitment towards accessibility.

The ad itself shows a bunch of young kids sharing their stories about how the Xbox Adaptive Controller helps their gameplay, and it truly is quite touching, ending with “When everybody plays, we all win.”

Tagged with Microsoft Accessibility, Xbox Adaptive Controller, Xbox One