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Siri Shortcuts: Opening up Siri’s next chapter

Posted September 21, 2018 | Mac


In 2011, Apple announced that its newest iPhone would incorporate a brand new virtual assistant, based on an app developed by a company that Apple had acquired: Siri. This fall’s release of iOS 12 marks seven years since Siri’s debut, meaning that the virtual assistant would be roughly in first grade by now.

Over the intervening years, Siri has grown in fits and starts, expanding its features and its knowledge base, often with only a little fanfare from Apple. On rare occasions, Apple does devote some attention to the virtual assistant, such as when it produced a whole video dedicated to the relationship between action star—and impossibly cheerful human—Dwayne Johnson and the intelligent agent. But more often than not, Siri’s presented as a facet of Apple’s other products.

In iOS 12, Apple’s made perhaps the biggest improvement in Siri’s history, by adding the Siri Shortcuts feature. Shortcuts unlocks a lot of functionality for the virtual assistant and makes it truly customizable for the first time, but it also brings to light the virtual assistant’s frustrating shortcomings.

Power to the users

For the first time, Siri Shortcuts lets users actually tweak the virtual assistant to their liking, adding the ability for custom shortcuts that perform tasks which previous incarnations of the intelligent agent might not have been able to handle. And that customization runs deep: You only have to dip your toe into the work of folks like Federico Viticci to see how much is possible.

Since Siri’s inception, one of the biggest complaints it that it didn’t meaningfully interact with third-party apps, and Shortcuts helps remedy that. Dozens of prominent third-party apps have already updated to offer Shortcuts integration, and Apple’s doing its part by surfacing suggested shortcuts in the Settings app, helping even less technical users take advantage of the new abilities.

Apple

Combine those options with the ability to assign Siri phrases to any sort of complex workflow built in the Shortcuts app and you’ve got the potential for all sorts of new capabilities for the virtual assistant. I spent an evening earlier this week building a shortcut to help me scan in receipts for business expenses and log them in my own custom format, a workflow that I can trigger by telling Siri to “scan expenses.”

Being able to assign a custom keyword to a specific task or set of tasks is something that the Google Assistant and Amazon’s Alexa have been able to do for a while now, but Apple’s system is arguably more complex and powerful.



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